Programs / Business Readiness / Workshop 02
Branding & Building Your Offer
Make your business easy to understand, remember, and hire.
Define how your business looks and feels, then get clear on what you actually sell. We cover your business identity, what you actually sell, how to build your offer, your Offer Catalog, and an introduction to pricing.
What you'll build
Your work from this workshop
The Offer & Service Catalog handout becomes your Offer Catalog in My Business.
Learn
From the live session
Reference material
Branding & Building Your Offer — Workshop Presentation
The slide deck taught live by the Inclusive Action team: business identity, what you actually sell, building your offer, your offer catalog, and pricing basics.
English and Spanish available
The presentation is a reference from the live session — it doesn't replace the workshop.
Build it
Tools that save into your business
Offers
My Offer Catalog
Define what you sell so customers know exactly how to hire you.
0 saved
Offers
Offer Sheet & Business Menu
What your business offers, your revenue opportunities, and the menu customers see.
Not started
Offers
Customer Journey
How a customer usually works with your business, step by step.
Not started
Brand
My Brand Profile
The Visual Identity Client Workbook, saved as a business asset.
Not started
Workshop resources
Worksheets, trackers, and handouts
Activity — also in My Work
Offer & Service Catalog
Define what you sell so customers know exactly how to hire you: core offers, catalog, packages, add-ons, and starting prices.
English and Spanish available
Activity — also in My Work
Offer Sheet & Business Menu
Sections 1, 5, 7 and 8 of the Offer & Service Catalog: what your business offers, additional revenue opportunities, the Business Offer Audit, and your business menu.
English and Spanish available
Activity — also in My Work
Customer Journey
Section 6 of the Offer & Service Catalog: map how a customer works with your business, from discovery to follow-up.
English and Spanish available
Activity — also in My Work
Visual Identity Client Workbook
Your purpose, mission, values, brand personality, audience, logo direction, brand spectrum, and design preferences.
English and Spanish available
Reference material
Brand Board — Calderón Feed & Fresh
Example brand board showing how a finished identity comes together: logo lockups, fonts, color palette, and branded merchandise.
English and Spanish available
Reference material
Visual Identity Client Workbook — Completed Example
A completed workbook from a real business, for reference only. Use it to see the level of detail expected in your own Brand Profile.
English and Spanish available
Complete each one online to save your progress, or download the printed handout.
Activities
In-class activity: Build your business menu
Time: 30–40 minutes
- 1Complete your Offer Catalog individually.
- 2Pair up and exchange catalogs with a partner.
- 3Your partner answers: Do I clearly understand what this business offers? Which service or product stands out the most? Is the pricing easy to understand? Is anything confusing or missing? Would I know how to hire this business?
- 4Revise your catalog based on the feedback.
Next steps
Your homework
Finalize your Offer Catalog document (business name, products/services, descriptions, starting prices, packages, add-ons, contact information), research 3 competitors, and note their offers and pricing before Workshop 3.
Bring this to Office Hours if you get stuck. Save your work as you go.
Next: Pricing & Managing the BusinessSupport
You don't have to figure it out alone
Office Hours
Weekly one-on-one time with Inclusive Action staff to work through your questions.
Get help
Contact your program team, ask a question, or request a resource.