Maria's Clean & Fresh Services
Maria Hernandez (fictional example)
This is a fictional sample business. It shows what a participant builds and saves across Workshops 01–06. Nothing on this page can be edited, saved, or downloaded as participant data.
Business Profile — Workshop 01
Who you are and whether your foundation is ready.
- Business name
- Maria's Clean & Fresh Services
- What the business does
- Residential and small-office cleaning
- Business structure
- Sole proprietor with a fictitious business name
- Service area
- Boyle Heights, East LA, Lincoln Heights
- Business email
- hello@cleanandfresh.example
- Readiness score
- 8 of 11 items complete
Brand Profile — Workshop 02
How the business looks, sounds, and feels.
- Brand promise
- A home that feels calm the minute you walk in.
- Tone
- Warm, dependable, detail-oriented
- Colors
- Deep green, cream, warm gold
- Ideal customer
- Working families and small offices booking monthly service
Offer Catalog — Workshop 02
What the business sells, and for how much.
| Offer | Price | Unit | Notes |
|---|---|---|---|
| Standard Home Cleaning | $140 | per visit | 3 hours, up to 2 bedrooms |
| Monthly Home Cleaning | $195 | per visit | Recurring, priority scheduling |
| Move-Out Deep Clean | $320 | flat | Appliances, baseboards, cabinets |
| Small Office Cleaning | $240 | per visit | After-hours, up to 1,500 sq ft |
Cost & Pricing Calculator — Workshop 03
Real costs, real margin, one offer at a time.
- Supplies per visit
- $18
- Labor (3 hrs @ $28)
- $84
- Travel
- $12
- Total cost
- $114
- Price
- $195
- Profit per visit
- $81 (42% margin)
Want to build your own?
Every document here was built inside the portal during the six Business Readiness workshops.
Create account / applySales Pipeline & Partnerships — Workshop 04
Who you're talking to, and what it's worth.
- Opportunity
- Sandra Ruiz — Ruiz Family Dental
- Stage
- Quote sent
- Need
- Weekly after-hours cleaning for a 4-room dental office
- Value
- $960 / month
- Partner
- Eastside Property Management (fictional)
- Partnership stage
- Referral partner · Agreement drafted
Quote → Invoice → Receipt — Workshop 05
Getting paid, documented end to end.
- Quote Q-0007
- Ruiz Family Dental · $960.00 · Sent
- Invoice INV-0007
- $960.00 · Paid · Net 15
- Receipt R-0007
- $960.00 · Bank transfer
SOP Library — Workshop 06
The business can run without the owner in the room.
Preparing for a Client Job
Linked offer: Monthly Home Cleaning · Owner: Owner (Maria)
- 1Confirm the appointment by text 24 hours ahead
- 2Load the supply caddy from the checklist
- 3Check the client notes for pets, allergies, and access
- 4Photograph problem areas before starting
- 5Walk the space with the client before leaving
- 6Send the invoice the same day
90-Day Growth Roadmap — Workshop 06
What happens after the last workshop.
- 90-day revenue goal
- $6,500 / month
- Focus offer
- Monthly Home Cleaning
- Weekly commitment
- 5 outreach calls + 2 partner check-ins
- First hire
- Part-time cleaner, trained on the SOP library
Want to build your own?
Every document here was built inside the portal during the six Business Readiness workshops.
Create account / apply